AICI CEU's 1.3
WHY is style both Art & Science?
We all have to wear clothes. But there is an Art to putting items on your body that flatter you and create visual harmony. Discovering the "art" of the style personality, how this impacts every choice you make about clothing, along with the ingrained patterns of buying and choosing, likes and dislikes is what we explore first.
The "Science" is the deeper understanding of our measurements and how these define our our shape. Size becomes irrelevant once you are aware of your personal scale and your proportions. Garments are made with certain lines and designs, & we learn how to use these to create camouflage and redirect the eye . The Science is the visual sleight of hand!
Color is mood, color is feeling, and color can change how people perceive & react to you. It can be light, dark, muted, bright, tinted, toasted, warm, cool and so much more. Color is fun & we help you see and understand the art of color analysis. We will guide you through the art of color, covering everything from its history, through color theory, color psychology & practical color analysis. We teach the tonal system which is the most accurate method to analyze your client.
If you think a Closet Audit is easy, it's not! It is deeply personal, with many components of the clients' life being laid bare. In this module we focus on our clients needs, and explore in-depth how to to make things work effortlessly in her world and life. We delve into the clients' lifestyle, include everything from organization, in-closet shopping, packing & creating capsules and clusters. We provide you with tools to create "Look-books" and outfit journals for your client.
The Art of Personal Shopping is the focus of this module. Most women and men will say "they hate to shop". Shopping takes on many different forms from in person shopping, online shopping, affiliate programs and more.
The first day of this module is the theory behind the art of Personal Shopping and the second is a full hands-on shopping day including practical tips and tricks to address the most frequent pitfalls of shopping with clients.
Congratulations–you are officially a business. A new venture where you find your business is a living, breathing entity and while you've got something great to offer the question remains ...now what?
In the process of building your business, the questions are endless. How do I get the word out? What do I need first? Who should help? How much should I spend? How much should I charge? This module covers all aspects of running a business from start up to maintenance.